The Leo Burnett Company, a Chicago advertising agency, was given the task of making Marlboro cigarettes appealing to men. The result was the "tattooed man" campaign. It involved a series of print ads showing a man with a tattoo on his hand holding a Marlboro. #Native cigarettes 12 dollars a cartoon series The man would be one of several "manly" types, such as a policeman, a firefighter, a construction worker-or a cowboy. The agency studied consumer response, and the cowboy figure proved to be the most popular. By 1957, the cowboy had replaced all the others. The image of the rugged Westerner lighting up amidst the great outdoors became a part of American culture. #Native cigarettes 12 dollars a cartoon free.#Native cigarettes 12 dollars a cartoon series.
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